Operated by Umirabo Co., Ltd. (Head office: Shima City, Mie Prefecture, President and Representative Director: Kota Kawano, hereinafter referred to as Umirabo) and Plaza Create Co., Ltd. (Head office: Chuo-ku, Tokyo / President and Representative Director: Hayato Shintani, hereinafter referred to as Plaza Create) THE GLAMPING PLAZA Ise Shima BASE, a glamping facility in Shima City, Mie Prefecture, will hold a collaboration event with the theme of regional revitalization in Shima City on Saturday, November 2023, 11. It was held.
The social innovation lab "Umirab" and the glamping facility "Ise-Shima BASE" aim to convey the charms of Shima City and contribute to the revitalization of the region. We held this collaboration event because we believe that by joining forces with two companies with the same aspirations, we can create new value for Shima City and further enhance its appeal.
![[Umirab x Ise Shima BASE] Shima City regional revitalization event](https://www.kanko-shima.com/cms/wp-content/uploads/2024/01/2-1024x683.webp)
We welcomed Mr. Kusuto Yamakawa, a member of the Shima City Council, as a guest and held a cross talk on the theme of "regional revitalization." With the beautiful Ago Bay in the background, we held a talk with attendees at the venue about ``Shima City's charms, challenges, and things we want to tackle in the future.''
A participant said, ``Shima City's charm is its beautiful sea.The sea is connected to pearl farming and Ama divers, and other traditions and cultures that are tied together are also treasures.''
In addition, "population decline" was cited as an issue for Shima City, and the speakers discussed solutions from their own perspectives.
Mr. Yamakawa expressed his enthusiasm, saying, ``By combining Shima's beautiful nature and art to increase its appeal, we hope to increase the number of visitors and people who want to live in Shima City.''
Mr. Kawano, the representative of Umirab, said, ``I believe that interacting with local people will lead to further communication of Shima City's appeal.As a local, I can give back by helping people from outside the area to visit Shima City.'' "We want to serve as a buffer that will make it easier for people to integrate into the city. We want Umirab to encourage people to interact so that people from both inside and outside of Shima can come together and bring diverse wisdom and ideas to the table," he said emphatically. Ta.
Shintani from Plaza Create, who is in charge of Ise-Shima BASE, said, ``We would like to work with the local community to increase the value of Shima City. "We want to increase the number of fans of Shima City by providing locally produced food and activity experiences where you can interact with local people."
Activities were held at ``Umirab'' and ``Ise Shima BASE.''
We invited an instructor from Kyoto and had a winter SUP experience wearing a wet suit. Most of the participants were SUPing for the first time, and it was impressive to see them enjoying the calm sea and nature of Ago Bay.
Umirabo staff gave a lecture on how to use an ax, and afterwards the participants enjoyed chopping wood and making a bonfire.
We held a hands-on experience making ``Kinkoimo'', a popular local food of Shima. “Kinko-imo” is the name of dried sweet potatoes that have been grown in Shima for a long time.
While receiving a lecture from Ise Shima BASE staff, the participants puffed potatoes, then peeled and sliced them with a knife.
Afterwards, the students tasted and compared the puffed sweet potatoes they had made themselves with the ``kinko sweet potatoes'' they had prepared in advance. One participant commented, ``Both are sweet and delicious.It's interesting to see the difference in texture between the chewy kumko yam and the soft puffed yam.'' Another commenter said, ``This was the first time I learned about the origin of kinkoko imo and that it has been eaten as a snack by Ama divers since ancient times.It was a great opportunity to experience Shima's food culture.''
We held a chair-making experience using domestically produced solid wood, with the aim of encouraging children to experience the joy of making a chair while fostering an interest in nature.
It was impressive to see parents and children working together to cut with a saw and tighten screws.
Comments from participants included, ``It was fun for parents and children to have an experience they wouldn't normally have.I would like to do it again.''
This collaboration event attracted not only local residents of Shima City but also many participants from outside Mie Prefecture, and was an opportunity for them to fully experience Shima City's beautiful nature and food culture. It also became a place where new connections were created as people from various backgrounds interacted. Going forward, "Umirab" and "Ise Shima BASE" will continue to proactively communicate the charms of Shima City and aim to further contribute to the local community.
| Company Name | Umirabo Co., Ltd. |
| Establishment | 2022/7/20 |
| Office Address | Shima City, Mie Prefecture |
| HP | https://umilabo.co.jp |
| https://twitter.com/UMILABO_ | |
| https://www.facebook.com/profile.php?id=100077127783081 | |
| notes | https://note.com/kotakawano96 |
| Company Name | Plaza Create Co., Ltd. |
| Headquarters | 104-6027-8 Harumi, Chuo-ku, Tokyo 10-XNUMX Harumi Island Triton Square Office Tower X Building 27th Floor |
| Representative | Representative Director and President Hayato Shintani |
| Business Content | Business related to photography, video, and communications |
| URL | https://www.plazacreate.co.jp/ |
| Address | 1480-1 Agochō Shinmei, Shima, Mie XNUMX-XNUMX |
| Transportation access | [By car] Approximately 40 minutes by car from Ise Expressway Ise Nishi IC [By public transportation] 7 minutes by car from Kinki Nippon Railway Ugata Station, free shuttle service available (reservation required) |
| Accommodation price | Standard Dome 4 people per room: 1 yen~ (17,600 adult) Theater Dome 4 people per room: 1 yen~ (19,800 adult) *Subject to change depending on the season. |
