一般社団法人 志摩市観光協会は、令和3年11月4日付けで観光庁の『観光地域づくり法人(候補DMO 第21弾)』に登録されました。
これからも地域の観光関連事業者様をサポートすべく、観光地域づくり法人(DMO)の登録を目指し尽力してまいりますので、引き続き当協会事業へのご理解とご協力のほど、よろしくお願いいたします。
The camera of TokyoStreetView came by Shima for a short but intense video showcasing the beautiful nature of the Ise-Shima National Park. Git it a look !

| 名前(なまえ) | しまこさん |
|---|---|
| 住所(じゅうしょ) | 志摩市 |
| 性格(せいかく) | おちゃめ。いつもパワフル。 |
| マイブーム | 海女小屋(あまごや)で一服。アイドルソングをうたう。 |
| 特技(とくぎ) | 素潜り(すもぐり) |
| 休みのすごし方 | シーカヤック |
| チャームポイント | 真っ赤なくちびる |

| 名前(なまえ) | あおサ~ |
|---|---|
| 住所(じゅうしょ) | 志摩のきれいな海 |
| 性格(せいかく) | ふだんは、のんびりやさん。たまに、はげしくダンスする。 |
| マイブーム | おみそ汁につかること。語尾(ごび)に「サ~」をつけること。 |
| 特技(とくぎ) | 地球(ちきゅう)をきれいにすること。(日々、正義感に燃えている。) |
| 休みのすごし方 | ゆらゆらする。 |
| チャームポイント | 頭(あたま)についた丸い真珠(しんじゅ)。みじかめの足。 |
この度は志摩市プレミアム宿泊利用券をお選びいただきましてありがとうございます。
みだしの事につきまして、ご案内をさせていただきます。
新型コロナウイルス感染症の感染拡大防止や緊急事態宣言などで、「旅行に行けない」「期限内に志摩市へ行けない」との声をたくさんいただいた事を受け、下記のとおりご利用期間を1年間延長させていただく事としました。
——————————————————–
□ 発行日 2020年4月1日~2020年10月31日の期間のもの
→ 有効期限をさらに1年間延長
例)発行日 2020.4.1の場合
→有効期限を2022年4月1日 とします。
——————————————————–
□ 発行日 2020.10.31の場合
→ 有効期限を2022年10月31日 とします。
——————————————————–
※前回
□ 発行日2019年10月1日~2020年3月31日の期間のもの
→ 有効期限をさらに1年間延長対応をお願いしております。
例)発行日2019年10月1日 → 2021年10月1日とします。
発行日2020年3月31日 → 2022年3月31日とします。
——————————————————–
※ご使用の際には事前に(一社)志摩市観光協会 までご連絡をお願いいたします。
ご不明点等ございましたら、ご連絡をお願いいたします。

Ama fishing has survived for centuries on the Shima Peninsula mostly because the ama divers have protected the resources of their waters in a sustainable way, by limiting their fishing season and regulating the catch.

For travelers in Japan, we would like to introduce some tools to get the latest information in case of emergency.
This Application notifies a user with EEW, Tsunami Warnings, Volcanic Warnings, Weather Warnings, Heat illness Warnings and Civil Protection Information issued in Japan. It is a free application developed under the supervision of Japan Tourism Agency.
The Application provides various functions useful for foreign tourists in Japan.
The application is available in 12 languages: English, simplified and traditional Chinese, Korean, Spanish, Portuguese, Tagalog, Indonesian, Vietnamese, Nepali, Thai, and Japanese.
This website is operated by NHK (Japan Broadcasting Corporation).
NHK releases and updates the latest information about natural disaster and Covid-19 situations.
Available in 20 languages.





According to the survey of Tripadvisor(c) released on December 1st 2020, Shima city was chosen as the best tourist destination in Japan!
This survey was reflecting the recent trend of domestic travelers who prefer to avoid busy places to hot springs, outdoor activities, and walking in nature.
The ranking is as below;
The result was based on the replies from 3429 people of USA, UK, Italy, Australia, Japan, and Singapore, and the data from search outcome and hotel-reservations between December 2020 to January 2021.
Due to the Covid-19 pandemic and Japan’s Go To Travel Campaign, the major hotels and ryokans in Shima city are almost fully booked on weekends lately.
Because Shima is rich in nature, and there are many options for seafood and outdoor activities such as canoeing and fishing, it becomes more attractive tourist destination for domestic travelers.
| Related Links | Tripadvisor Press Release |

A series of Youtube videos were released by Mie prefecture!
These videos would give you perfect images of what you can do in Mie prefecture.
Of course, our proud and beautiful district Shima is on the videos, and you can check out local activities and breath-taking scenery of Shima.
We are looking forward to seeing you soon!


‘Ama’ or ‘Ama-san’, as known as female skin divers, are traditionally women’s occupation in Japan.
Many of the Women who were born in fishing villages started diving from early age, and became Ama-san to catch a variety of seafoods to make their livelihood.
Even after they got married and became mothers, those women could dive into the sea and earned a lot of money. That helped women be independent and they worked proudly as important income earner of the family.
After the economic growth, the number of Ama-san got decreased dramatically. Some fishing villages have not a single Ama anymore, and the tradition completely disappeared.
However, in Shima city, there are approximately 230 women who work as Ama (2018).
And there are some places that visitors can meet and talk with those real Ama-san while having excellent grilled seafood inside a cozy atmospheric wooden hut.
At Ama Hut SATOUMIAN, nice and chatty Ama women will welcome visitors and tell their stories about daily work and tradition. It’s a very unique experience that we want anyone to try.

The famous travel blog Cheeserland.com just shared a blog about Ise-Shima!
The well-known female blogger Cheesie, who shares her travel experiences through Cheeserland.com and have traveled all 47 prefectures of Japan, just came back to Mie prefecture this time.
Please check out her blogs to see what you can do in Mie prefecture!
Japan is going to host the 9th Pacific Islands Leaders Meeting, so called PALM, in 2021.
This time, the PALM will be held in Shima city, Mie prefecture.
Pacific Islands Leaders Meeting is a summit-level meeting which has been held every three years since 1997. Leaders openly discuss various issues that Pacific Island Countries(PICs) are facing in order to build close cooperative relationships and forge a bond of friendship between Japan and PICs.
PALM is now constituted by 19 countries and areas including Kiribati, Cook Islands, Samoa, Solomon Islands, Tuvalu, Tonga, Nauru, Niue, Vanuatu, Papua New Guinea, Palau, Fiji, Marshall Islands, Federated States of Micronesia,
New Caledonia, French Polynesia, Australia, New Zealand, and Japan.
For more information, please check out the link below.
| Related Links | PALM9 TrendMag |





Many of you, travelers from overseas who have ever visited Japan during mid-summer, often say “I’ll never come back here in summer” due to the extreme humidity in Japan.
However, once you experienced Japanese Autumn, I’m sure you’ll fall in love with this country again.
The unpleasant humidity is completely disappeared now, and clear blue sky and colorful Autumn leaves feast your eyes.
To enjoy such a great weather and nice temperature, today, I’d like to introduce you ‘Daio-saki Lighthouse (大王埼灯台)’.
The pure-white building stands at the top of a hill, so, you just need to take a little walk to get there.
But trust me, it is truly worth visiting.
You can actually go into the lighthouse building.
The path inside the lighthouse is quite narrow and steep, and since there’s no window while you are walking upward. so, you may feel uncomfortable about the process.
But once you arrive at the top of the lighthouse, the world you see will be completely different.
The horizon shines in front of your eyes and it’s far, far away. And the horizontal line is not flat, and you’ll just realize that this planet is truly round.
Also, on the way to daio-saki Lighthouse, I recommend you to walk around the town and the coastline. The atmosphere of the small fishing village is so cool, and you’ll find old days’ nostalgia still exists in real life now.